What is an Organic campaign?
Organic campaigns in Montu are collaborations with content creators where the content is published on their social media. Unlike UGC Ads campaigns, the goal here isn't only to get pieces of content, but also to build visibility, reach, engagement and brand positioning through the creators' audiences.
This type of campaign lets you leverage the creator's community, build your reputation and gain social proof.
📍 Where are organic campaigns used?
- On the creators' own Instagram and TikTok accounts.
- The content can include:
- Stories with a link
- Reels or TikToks
- Carousels or photos on their profile
- Series of posts (e.g. unboxing + demo + review)
✅ When should you use organic campaigns?
- You want to position your brand or product naturally.
- You're looking to build reach and awareness through the creator's network.
- You want to get content validated by the community.
- You're launching a promotion, activation, event or limited edition.
- You want to reach a specific creator's audience (e.g. niche, city, age group).
🧠 What do you get as a brand?
- An organic post on the creator's account, as agreed.
- Content you can reuse as a testimonial on other channels (if the creator authorizes it).
- Reach, interactions and direct traffic to your profile or website.
- In some cases, access to post-campaign metrics (Enterprise plan only).
💡 Most common use cases
- Launching a new product or a special promotion.
- Branding campaigns or seasonal activations.
- Sparking social conversation around a brand value.
- Creating a chain of simultaneous posts with several micro-influencers (e.g. a "story swarm").