Find out how Montu screens and verifies content creators before they can apply to your campaigns, and what information you can review on their profile.
Montu has an identity verification and content review system that helps make sure registered creators are real, active and relevant to brands.
🧾 Identity and social media verification
To apply to campaigns, creators must connect their social media accounts (Instagram and/or TikTok) through the official API. This lets us verify that the profile is authentic and get real metrics directly from each platform's professional dashboard.
The data we review includes:
- Real followers and engagement
- Average reach per post
- Demographic breakdown of their audience
- Content niches
🔍 Creator profile
From the platform you can access each creator's full profile. There you can review:
- Bio and connected social media accounts
- Instagram and TikTok metrics
- Examples of previous videos categorized by industry
- Reviews from other brands
- Previous collaborations with you
- Answers to application forms
🧠 Does this guarantee that every creator will be reliable?
No. Although Montu screens and verifies profiles to ensure quality, "we can't guarantee the individual behavior of each creator". That's why we always recommend reviewing profiles carefully, talking in the chat and using the Work Order to formalize the agreement.