Find out whether you can use content made by influencers or creators on your own brand channels and in paid campaigns.
Can I reuse creators' content?
Yes, you can reuse content made by creators as long as you have the corresponding usage rights.
Some campaign formats include those rights automatically, while in others they have to be requested explicitly.
🎥 What usage rights does each campaign include?
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UGC Ads or Clips campaigns
These campaigns grant usage rights to the content so you can use it on your social media, website or ad campaigns (Meta Ads, TikTok Ads, etc.).
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Organic campaigns (Published on the creator's profile)
By default, they don't include usage rights. If you want to reuse the content, you can negotiate with the creator through the chat or check that option in the Work Order.
📌 Where do I check usage rights?
Every video or piece created in a campaign appears in your Content Library. There you can see whether the content has current usage rights, when they expire, and renew them if needed.
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