Learn how Montu filters and recommends campaigns to content creators based on their interests and profile.
🎯 What determines who sees my campaign?
Montu uses the following filters to decide who your campaign is shown to:
- Geographic location: it's only shown to creators in the country or region you selected.
- Age and gender: based on the ranges you set in step 5 of the campaign form.
- Interest niches: if you select, for example, "personal care" or "fitness", your campaign will only be visible to creators with an affinity for those topics.
- Performance history: we prioritize showing campaigns to active, well-reviewed creators.
🤖 How does the recommendation system work?
In addition to the automatic filters, Montu has a recommendation algorithm that suggests personalized campaigns to each creator based on:
- Their previous content.
- The campaigns they've applied to.
- Their demographic profile.
- The type of collaborations they've performed well in.
This improves the quality of applications and increases your campaigns' success rate.
📱 Where do creators see my campaign?
Campaigns appear in each creator's main feed in the Montu mobile app. If they meet the requirements you set, they can see it, apply and start the collaboration process with you.
👉 Learn more about launching your first campaign: